B_4

Lamy
Brand Architecture

Development of a new system for the Lamy model names, telling the story for each product. The aim was to show the “product is the hero“ idea in a more vivid, modern way.

Team:
Robert Samuel Hanson

Product Display:
Formfjord

Brand Design
Look & Feel

Lamy_Modell_1
B_1
B_2
31_2
31_1
B_9
Lamy_display 7
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27 2
28

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