
Lamy
Brand Architecture
Development of a new system for the Lamy model names, telling the story for each product. The aim was to show the “product is the hero“ idea in a more vivid, modern way.
Team:
Robert Samuel Hanson
Product Display:
Formfjord
Brand Design
Look & Feel











Porsche – ImmortalCampaign, AI
Renault Pop VarietéCampaign, AI
Mercedes-Benz – No posingCampaign, AI
Porsche VisionCampaign, AI
BMW Brand LookCampaign, AI
Mini Underground IcecreamCampaign, AI
Nio ET7Campaign, AI
Renault KigerCampaign, AI
Renault TriberCampaign, AI
M1 ShoppingCampaign, AI
WandelbotsBrand Identity
SixoniaBrand Identity, AI
RuhmBrand Identity, AI
Ineos FusilierCampaign, AI
Volvo CE Bauma 2025Brand Experience
Restaurants & StoresBrand Identity, AI
Kono by LamyBrand Identity
Youth of GreenlandCampaign, AI
SEA.AIBrand Identity
50 years Kieler WocheBrand Experience
AITOBrand Identity
AudiBrand Identity
Hyundai Dealer ConferenceBrand Experience
Porsche 924Campaign
Porsche 928 – DayCampaign
Porsche 928 – NightCampaign
KeyvisualsBrand Identity
PorscheBrand Identity, Campaign
High Protein CheeseBrand Identity
Lamy Brand ArchitectureBrand Identity
Kia SportageCampaign
Hyundai PEDC 2024Brand Experience
What if?AI Concept
Volkswagen ADMTBrand Identity
O2 FlagshipstoreBrand Experience
50 years of Porsche TurboCampaign
Tyde / BMW Brand IdentityBrand Identity
BMW 4 SeriesCampaign
NovoltoBrand Identity
Lair Brand IdentityBrand Identity
OK Media SaturnBrand Identity
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Andrea Wald
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