Lamy
Brand Architecture
Creating clarity across brand, portfolio and communication.
Strategic brand architecture work for LAMY, helping structure the relationship between brand, products and communication. The project translated complexity into a clearer brand logic designed to support future growth and consistent storytelling.
Development of a new system for the Lamy model names, telling the story for each product. The aim was to show the “product is the hero“ idea in a more vivid, modern way.
Team:
Robert Samuel Hanson
Product Display:
Formfjord
LAMY
Brand Architecture
Brand Strategy
Brand Transformation
Strategic Storytelling
Cross-functional Leadership
Complexity Reduction
Look & Feel
Andrea Wald —
Brand Builder & Executive Creative Director
Building distinctive brands from
strategy to experience.
Berlin · Working internationally
© WaldBranding™ 2026 | Privacy policy | Imprint