
Lamy
Brand Architecture
Development of a new system for the Lamy model names, telling the story for each product. The aim was to show the “product is the hero“ idea in a more vivid, modern way.
Team:
Robert Samuel Hanson
Product Display:
Formfjord
Brand Design
Look & Feel











Selected Works

Ineos FusilierCampaign

RuhmBrand Identity

Audi Brand IdentityBrand Identity

Kono by LamyBrand Identity

Volvo CE Bauma 2025Brand Identity

SEA.AIBrand Identity

High Protein CheeseBrand Identity

50 years Kieler WocheBrand Identity

Aito Brand IdentityBrand Identity

Restaurants & StoresBrand Identity

Hyundai Dealer ConferenceBrand Identity

KeyvisualsBrand Identity

Porsche 928 – NightBrand Identity

Porsche 924Brand Identity

Porsche Brand IdentityBrand Identity

Kia Sportage CampaignBrand Identity

Hyundai PEDC 2024Brand Identity

VW Autonomous DrivingBrand Identity

O2 FlagshipstoreBrand Identity

Tyde and BMWBrand Identity

Porsche 928 – DayBrand Identity

BMW 4 SeriesBrand Identity

50 years of Porsche TurboBrand Identity

WandelbotsBrand Identity

Lamy Brand ArchitectureBrand Identity

Novolto PV heating elementBrand Identity

Lair air measuringBrand Identity

OK Media SaturnBrand Identity
Building Brands
for Tomorrow.
From startups & incubators to global players – working for automotive, mobility, healthcare, telecommunication, smart home, robotics, lifestyle, fashion, food
WaldBranding
Andrea Wald
Westhofener Weg 5
14129 Berlin
+49 179 70 10 632
a.wald@waldbranding.com
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