Brand Experience.
Made Distinctive.

Brand Director & Integrated Communications Specialist with 20+ years of experience.

I help ambitious brands translate global brand ambitions into distinctive identities, scalable creative systems, integrated communications and experiences.

From brand leadership, brand development, strategy, transformation, visual identity to campaigns, brand experience and AI-powered creative direction.

Based in Berlin. Working internationally.

Volkswagen · Audi · BMW · Porsche · Renault · Kia · Genesis · AITO

I don't help brands say more.
I help them to stand out.

I work at the intersection of brand strategy, brand identity, creative direction and integrated communications — connecting strategic ambition with creative execution.

Making complicated things simple.

01 — Brand Leadership & Transformation

Defining where brands need to go — and bringing people together to make it happen. Working across teams, disciplines and agency partners I help to define, transform and strengthen their brands, connecting business ambition with brand strategy, positioning and creative direction.

Brand Leadership · Team Leadership · Brand Strategy · Brand Transformation · Brand Positioning · Brand Architecture · International Brand Building

→ Explore Brand Leadership & Transformation

02 — Brand Development & Identity

I translate strategic ambition into visual identities and scalable brand systems that help organisations remain recognisable and consistent across markets and touchpoints.
From the central creative idea to visual language, guidelines and implementation.

Brand Development · Visual Identity · Brand Systems · Creative Strategy · Creative Direction · Creative Quality Management

→ Explore Brand Development & Identity

03 — Brand Experiences & Communications

Making brands tangible across every touchpoint. Connecting strategy, storytelling, design and communication to create coherent brand experiences and integrated communications — from campaigns and product launches to events, digital and physical experiences.

Brand Experience · Campaign Development · Integrated Communications · Visual Storytelling · Strategic Storytelling · Creative Direction

→ Explore Brand Experience & Communications

04 — Creative Innovation and AI

Combining creative judgement with new technology and taiste. AI is changing how brands create. Generative AI becomes an accelerator for exploration, storytelling, campaigns, imagery and film, exploring how emerging technologies can make brand development and creative processes faster, smarter and more ambitious.

Creative Innovation · Generative AI · AI Creative Direction · Creative Strategy · Rapid Creative Exploration

→ Explore AI & Creative Innovation

05 — Executive Advisory
& Consulting

Senior brand and creative thinking, directly at decision-maker level. Helping on complex brand and creative challenges, simplify decisions, align stakeholders and translate strategic ambition into actionable creative direction. With experience across in-house organisations, agencies and consulting, I understand both sides of the table and work at the intersection of business, brand, design and communication.

Executive Advisory · Client Consulting · Cross-functional Management · Complexity Reduction · Strategic Storytelling · International Brand Building

Your strongest advantage
is already there. Let's find it.

Let's talk

WaldBranding™
Andrea Wald
Westhofener Weg 5
14129 Berlin

+49 179 70 10 632
a.wald@waldbranding.com

Brand Experience.Made Distinctive.

I don't help brands say more. I help them to stand out.

I work at the intersection of brand strategy, brand identity, creative direction and integrated communications — connecting strategic ambition with creative execution.Making complicated things simple.

01 — Brand Leadership & Transformation

02 — Brand Development & Identity

Brand Experience.
Made Distinctive.

I don't help brands say more.
I help them to stand out.

I work at the intersection of brand strategy, brand identity, creative direction and integrated communications — connecting strategic ambition with creative execution.

Making complicated things simple.