Andrea Wald
Brand Builder & Executive Creative Director
Clear decisions. Distinctive brands.
I help automotive and technology brands define what makes them distinctive — and make the creative decisions that bring it to life.
Based in Berlin. Working internationally.
Brand Direction & Development
For businesses launching a brand or changing an existing one. I connect positioning with creative development, turning a clear direction into an identity, visual language and practical brand system.
→ Explore brand development
Pitch & Launch Creative Direction
A strong creative direction for an important pitch, campaign or launch. I develop the central idea, key visuals and presentation story, and guide the work across the agreed applications.
→ Explore pitch & launch support
Ongoing Brand & Creative Lead
Experienced brand and creative leadership as part of your team. I help set priorities, develop briefs, guide creative work and coordinate internal teams and external partners.
→ Explore ongoing collaboration
You work directly with me.
I bring strategic thinking, creative judgement and hands-on design to the same table. I help clients decide what to keep, what to change and what to take forward — then develop and guide the work.
One focused project or an ongoing collaboration — with clear responsibilities from the start.
What are you working on?
Tell me about the project, your timing and where you need support.
→ Discuss a project
“Andrea combines pragmatism with conceptual excellence. She has an exceptional design handwriting and always moves topics forward. For us, she is always a safe bet.”
Susanne Plümecke
European Chief Operating Officer,
INNOCEAN Europe
Andrea Wald —
Brand Builder & Executive Creative Director
Building distinctive brands from
strategy to experience.
Berlin · Working internationally
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