Andrea Wald
Brand Builder & Executive Creative Director
Clear decisions. Distinctive brands.
Brand strategy, identity and creative direction for automotive, mobility and technology companies.
Brand Direction & Development
For businesses launching a brand or changing an existing one. I connect positioning with creative development, turning a clear direction into an identity, visual language and practical brand system.
→ Explore brand development
Pitch & Launch Creative Direction
Strong creative direction for pitches, campaigns or brand launches. Developing the central idea, strategy, design, key visuals, presentation or pitch decks.
→ Explore pitch & launch support
Ongoing Brand & Creative Lead
Experienced brand and creative leadership as part of your team. I help set priorities, develop briefs, guide creative work and coordinate internal teams and external partners.
→ Explore ongoing collaboration
You work directly with me.
I bring strategic thinking, creative judgement and hands-on design to the same table. I help clients decide what to keep, what to change and what to take forward — then develop and guide the work.
One focused project or an ongoing collaboration — with clear responsibilities from the start
“Andrea combines a deep understanding of products and markets with bold, beautifully considered visions for brands. Her creativity is contagious and her proposals are always beautifully clever.
Giovanny Arroba
Former VP, Nissan
“Andrea combines pragmatism with conceptual excellence. She has an exceptional design handwriting and always moves topics forward. For us, she is always a safe bet.”
Susanne Plümecke
European Chief Operating Officer,
INNOCEAN Europe
Andrea Wald —
Brand Builder & Executive Creative Director
Building distinctive brands from
strategy to experience.
Berlin · Working internationally
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