Brand Experience.
Made Distinctive.
Andrea Wald
Brand Builder & Executive Creative Director
Brand leadership and creative direction for automotive brands, technology companies and startups.
Brand Director with 20+ years of international experience, combining brand leadership, strategy and transformation with hands-on design and creative direction — from brand identity to campaigns, launches and digital and physical experiences.
Selected experience: Volkswagen, Audi, BMW, Porsche, Kia, AITO, Carlsberg, Dr. Oetker and LAMY.
Based in Berlin. Working internationally.
I don't help brands say more.
I help them stand out.
Brand Leadership & Transformation
Defining brand strategy and positioning, leading transformation and aligning teams and agency partners around a clear direction.
Team Leadership · Brand Architecture · International Brand Building
Brand Development & Identity
Creating distinctive visual identities and scalable brand systems — from creative concept to guidelines and implementation.
Brand Development · Visual Identity · Brand Guidelines
Brand Experience & Communications
Connecting integrated communications, campaigns, launches and digital and physical experiences through one distinctive brand idea.
Campaign Development · Visual Storytelling · Brand Experience
Building distinctive brands for a changing automotive world.
Automotive branding and creative direction for established manufacturers and emerging mobility brands — connecting strategy, identity, campaigns and brand experience across Germany, Europe and international markets.
Explore Automotive Branding & Mobility →
Creative Innovation and AI
AI creative direction guided by taste and brand thinking. Using generative AI to accelerate exploration, visual storytelling, imagery and film.
Creative Innovation · Generative AI · AI Creative Direction
Executive Advisory
& Consulting
Advising executives on brand and creative decisions, aligning stakeholders and setting direction. Drawing on experience across in-house teams, international agencies and independent consulting.
Brand Consulting · Executive Advisory · Cross-functional Management
From first idea to market-ready brand.
Brand strategy, identity, pitch decks, websites and launch communication for technology companies and B2B and B2C startups.
→ Explore Technology & Startup Branding
Brand and product, developed together.
For projects combining brand and physical product development, WaldBranding partners with Formfjord through RACECAR.ONE — connecting brand strategy and creative direction with industrial design and engineering.
Bringing ambitious brands to Europe.
Brand strategy, transformation and creative direction for international automotive and technology brands entering European markets.
Explore European Market Entry →
Andrea Wald —
Brand Builder & Executive Creative Director
Building distinctive brands from
strategy to experience.
Berlin · Working internationally
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