Andrea Wald
Brand Builder & Creative Director
Clear decisions. Distinctive brands.
Brand strategy, Brand Identity and Creative Direction for Automotive, Mobility and Technology.
Brand Direction & Development
For businesses launching a brand or changing an existing one. I connect positioning with creative development, turning a clear direction into an identity, visual language and practical brand system.
→ Explore brand development
Pitch & Launch Creative Direction
Strong creative direction for pitches, campaigns or brand launches. Developing the central idea, strategy, design, key visuals, presentation or pitch decks.
→ Explore pitch & launch support
Ongoing Brand & Creative Lead
Experienced brand and creative leadership as part of your team. I help set priorities, develop briefs, guide creative work and coordinate internal teams and external partners.
→ Explore ongoing collaboration
Sustainable design strategies and solutions for companies, products
and services.
20+
years in branding & creative direction.
30+
´brands across industries.
20+
automotive & mobility brands.
“Andrea combines pragmatism with conceptual excellence. She has an exceptional design handwriting and always moves topics forward. For us, she is always a safe bet.”
Susanne Plümecke
European Chief Operating Officer,
INNOCEAN Europe
Start a conversation.
What are you working on?
Tell me what you are planning, your timing and where you need support.
Andrea Wald —
Brand Builder & Creative Director
Helping brands stand out.
Berlin · Working internationally
© WaldBranding™ 2026 | Privacy policy | Imprint