Porsche Brand
Porsche AG / Kapacht
Brand strategy, brand design and creative leadership for Porsche in collaboration with Kapacht and Amir Kassaei. Responsible for team composition and creative direction, connecting strategic brand ambition with a distinctive visual expression.
(The images belong to the respective authors).
Brand Strategy
Automotive Branding
Creative Leadership
Creative Direction
Brand Design
Brand Transformation
Renault Pop VarietéCampaign, AI
Break PointCampaign, AI
Mini Morning LightCampaign, AI
Porsche VisionCampaign, AI
BMW Neue KlasseCampaign, AI
Mini Underground IcecreamCampaign, AI
Nio ET7Campaign, AI
Renault KigerCampaign, AI
AITOBrand Identity
AudiBrand Identity
PorscheBrand Identity, Campaign
Renault TriberCampaign, AI
M1 ShoppingCampaign, AI
WandelbotsBrand Identity
Kono by LamyBrand Identity
SixoniaBrand Identity, AI
Ineos FusilierCampaign, AI
Volvo CE Bauma 2025Brand Experience
KeyvisualsBrand Identity
Youth of GreenlandCampaign, AI
Tyde x BMWBrand Identity
Volkswagen ADMTBrand Identity
SEA.AIBrand Identity
50 years Kieler WocheBrand Experience
Hyundai Dealer ConferenceBrand Experience
RuhmBrand Identity, AI
Restaurants & StoresBrand Identity, AI
Porsche 924Campaign
Porsche 928 – DayCampaign
Porsche 928 – NightCampaign
High Protein CheeseBrand Identity
Lamy Brand ArchitectureBrand Identity
KIA SportageCampaign
Hyundai PEDC 2024Brand Experience
What if?AI Concept
O2 FlagshipstoreBrand Experience
50 years of Porsche TurboCampaign
BMW 4 SeriesCampaign
NovoltoBrand Identity
LairBrand Identity
OK Media SaturnBrand Identity
Andrea Wald —
Executive Brand Director
Building distinctive brands from
strategy to experience.
Berlin · Working internationally
WaldBranding™
Westhofener Weg 5
14129 Berlin
Andrea Wald
Brand & Creative Director
+49 179 70 10 632
a.wald@waldbranding.com
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