Brand Experience & Communication
Bringing brands to life.
Brands become meaningful through the way people see, hear and experience them.
Connecting strategy, storytelling and creative direction across campaigns, product launches, digital touchpoints, customer journeys and physical experiences creates brands that feel coherent wherever people encounter them.
20+ years of international experience across automotive communications, global campaigns and brand experiences — from product storytelling and launches to events, exhibitions and spatial experiences.
Communications
Turning brand and product strategy into distinctive stories and integrated campaigns — from strategic idea to creative execution.

Experience
Creating meaningful interactions between brands and people across events, exhibitions, retail, digital and physical environments.

One Brand.
Every Touchpoint.
Brand Experience · Campaign · Experience Strategy · Events · Exhibitions · Retail · Spatial Branding · Activations · Cross-functional Management · Integrated Communications · Campaign Development · Global Campaigns · Automotive Campaigns · Automotive Communications · Automotive Launch Communications · Customer Journey · Visual Storytelling · Product Communication
Andrea Wald —
Brand & Creative Director
Building distinctive brands from
strategy to experience.
Berlin · Working internationally
WaldBranding™
Westhofener Weg 5
14129 Berlin
Andrea Wald
Brand & Creative Director
+49 179 70 10 632
a.wald@waldbranding.com
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