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Mini Morning Light

In the soft morning light, the individual and the classic Mini appear entirely at ease—calm, confident and fully present. Long shadows, empty spaces and warm reflections transform an ordinary morning into something personal and cinematic.

AI Creative Direction
Creative Direction
Generative AI
Look Development
Visual Storytelling

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Mini Morning LightCampaign, AI
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OK Media SaturnBrand Identity

Andrea Wald —
Executive Brand Director

Building distinctive brands from
strategy to experience.

Berlin · Working internationally 

WaldBranding™
Westhofener Weg 5
14129 Berlin

Andrea Wald
Brand & Creative Director
+49 179 70 10 632
a.wald@waldbranding.com

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