Hi, there!
I don't help brands say more.
I help them to stand out.
Andrea Wald is a Berlin-based Brand Builder & Executive Creative Director with 20+ years of international experience.
As a Brand Director, she connects strategy and transformation with hands-on design, brand identity, integrated communications and experience. She leads multidisciplinary teams and works directly with executives and agency partners.
Her background spans in-house organisations, international agencies and independent advisory roles. Automotive expertise includes Volkswagen, Audi, BMW, Porsche, Genesis, Kia and AITO, alongside technology, startups and consumer brands including Carlsberg, Dr. Oetker and LAMY.
Generative AI accelerates exploration, visual storytelling and creative development.
Selected Clients
AITO
Audi
BMW
Car2Go
Daimler
Genesis
Heycar
Hyundai
KIA
MAN
Mercedes-Benz
MINI
Porsche
Renault
Schaeffler
Skoda
Volkswagen
ALDI
Bertelsmann
Bosch
BWT
Carlsberg
DB
DKB
Dr. Oetker
EnBW
Gabor
GermanTech Digital
LAMY
MediaMarktSaturn
Nespresso
O2
Oakley
Schaeffler
Swatch
Techniker Krankenkasse
Telekom
Transdev
Vodafone
Wandelbots
“Andrea combines a deep understanding of products and markets with bold, beautifully considered visions for brands. Her creativity is contagious and her proposals are always beautifully clever.
Giovanny Arroba
Former VP, Nissan
“Andrea combines pragmatism with conceptual excellence. She has an exceptional design handwriting and always moves topics forward. For us, she is always a safe bet.”
Susanne Plümecke
European Chief Operating Officer,
INNOCEAN Europe
“Andrea is a one-of-a-kind, world-class brand designer with extraordinary design skills. She consistently delivers best-in-class work across industries and projects.”
Vanessa Schmoranzer
CEO Neostability
– former Partner, Diconium / Volkswagen Group
Agencies
BBDO
Bluescope
Boston Consulting Digital Ventures
DDB
DDB, Berlin
Diconium/VW
Endava
Graft BrandLab
Innocean
IXDS/PWC
Journey
JVM
KMS TEAM, Munich
McKinsey
MetaDesign, Berlin
Mutabor Design, Hamburg
Pacific UEG
Parasol Islands
Serviceplan
Strichpunkt
Thjnk
Uniplan
Awards
Adam Award Silver
AME Award Gold
Art Directors Club Award Bronze
2x Corporate Design Prize Gold
3x DDC Award Gold
Euro Effie Awards Gold
German Design Award
2x German Design Award Nomination
Iconic Award
4x IF Communication Design Award
IF Product Design Award
2x Red Dot Design Award Communication Design
Red Dot Design Award Product Design
TDC Tokio Yearbook Entry
“Andrea immediately develops a tangible vision. The speed from idea to product really impressed me.”
Jens Groeneweg
Care Team,
Techniker Krankenkasse
“Andrea quickly gets to the heart of a project. She combines clear thinking with strong execution and delivers with precision and commitment from first idea to final result.”
Laura Lea Stoelting
Global Senior Marketing Manager,
Carlsberg Group
“Inspiring, highly professional, hands-on and straightforward.”
Laura Henrich
CEO, Klenico Health
— former Vilua / Bertelsmann
Stay hungry
Brand needs product?
For projects where brand meets product, WaldBranding works with Fabian Baumann / Formfjord through RACECAR.ONE — bringing brand strategy, identity and product design together in one team.
Need a RACECAR? →
Brands built
to run.
RUNABOUT is small, agile and built to move.
The name reflects exactly how we work: senior, independent and direct — helping brands move forward without the weight of a large agency. WaldBranding collaborates with Robert Hanson through RUNABOUT.
Run faster →
Andrea Wald —
Brand Builder & Creative Director
Helping brands stand out.
Berlin · Working internationally
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