About - WaldBranding

The only
constant
in life is change.

Hi, there

I am an award-winning Creative Director with international experience, leading teams across all relevant marketing channels and branded experiences.

Driven by curiosity, especially in new technologies, I turn complexity
into bold & meaningful brand experiences.

Let's talk

How can I help?

As a freelance Creative Director of multimedia brand experiences working in advertising and brand building for 18+ years, I am focussed on bold, high-impact and user-centric solutions.

I specialize in transforming initial client briefs into innovative concepts and overseeing their journey to final production, ensuring every detail reflects creative excellence.

Passionate about pushing boundaries, I actively pursue opportunities to innovate, challenge norms, and deliver impactful results.

Throughout my career I’ve built and managed international teams in-house and at agencies to build brands and brand experiences with trust, efficiency and transparency.

I excel at navigating ambiguity in dynamic environments and crafting effective solutions through thoughtful design.

Whether working with startups or global corporations, agencies or direct clients, I can take the lead on any project, seamlessly integrate into any team, or provide support with a flexible, on-demand team.

Let's talk

Clients

Agencies
BBDO, BCGDV, Blue Scope, Dammanworks, Dan Pearlman, DDB, Diconium (VW), Dorten, Exozet, Fuenfwerken Design, GraftBrand Lab, Heimat, Hartmann von Siebenthal, Innocean, IXDS/PWC, JungvonMatt, Kapacht, KKLD, KMS Team, LambieNairn, Loved, McKinsey, MediaMonks, Metadesign, Mutabor Design, Parasol Island, Playframe AG, Scholz & Friends, Serviceplan, Strichpunkt Design, Studio Goico, Thjnk, TLGG, Triad, Uniplan, Zum Goldenen Hirschen

Startup
Brand
Building

Brand Identity
Vision/Mission
Keyvisuals
Type Design
Brand Architecture
Brand Naming
Communication Design
Look & Feels

Brand Experience
Website Design
Digital Products / UX/UI
Industrial Design
Illustration Design
POS Exhibition Design
Production
Shootings

Prompt Design
Campaigns
Key Messaging
Social Media Concept
Employer Branding
Information Design
Guidelines
Signage

Awards

4x IF communication design award
IF Product Design Award
3x DDC Award Gold
2x Red Dot Design Award Communication Design
Red Dot Design Award Product Design
2x Corporate Design Prize Gold
German Design Award
2x German Design Award Nomination
Iconic Award
Art Directors Club Award Bronze
Euro Effie Awards Gold
Adam Award Silver
AME Award Gold
TDC Tokio yearbook entry

Stay hungry

The Taskforce

Depending on the task I expand the skillset by working with these fine on-demand high-end professionals.

Building Brands
for Tomorrow.

From startups & incubators to global players – working for automotive, mobility, healthcare, telecommunication, smart home, robotics, lifestyle, fashion, food

Let's talk

Contact

WaldBranding
Andrea Wald
Westhofener Weg 5
14129 Berlin

+49 179 70 10 632
a.wald@waldbranding.com
Instagram
Linkedin