Expertise –
Building distinctive brands from strategy to experience.
20+ years connecting brand leadership, strategy, identity, communication and experience for international brands, businesses and organisations.
Brand Leadership & Transformation
Defining positioning, brand strategy and transformation. Aligning leaders, teams and agency partners around a clear direction.
Brand Development & Identity
Turning strategy into distinctive visual identities and scalable brand systems, with guidelines that support consistent creative expression.
Explore Brand Development & Brand Identity →
Brand Experience & Communications
Bringing brands to life.
Brands become meaningful through the way people experience them.
Connecting campaigns, launches, customer journeys and physical and digital experiences through one recognisable brand idea.
Explore Brand Experience & Communications →
AI & Creative Innovation
Using generative AI to accelerate exploration and develop new visual worlds for brands, campaigns and experiences.
Building businesses from product to brand.
Connecting brand strategy, product design, digital experiences and launch communication for ambitious startups and technology businesses.
→ Explore Technology & Startup Branding
The Method
– FAST™
The result –
Greater clarity. Stronger differentiation. Faster decisions.
A consistent direction for growth.
FIND
Discover what makes the brand distinctive.
ALIGN
Bring leadership, strategy and creative direction together.
SIMPLIFY
Sharpen the idea and make it easy to understand.
TRANSLATE
Express it through identity, communication and experience.
Brand Strategy
Analysis & Research
Brand Positioning
Brand Leadership
Brand Consulting
Brand Architecture
Brand Naming
Messaging · Strategic Storytelling · Customer Journeys · Creative Briefings
Brand Development
Brand Identity
Visual Identity
Key Visuals
Typography
Image Direction
Brand Worlds
Illustration
Brand Guidelines
Brand Experience
Campaign Development
Film Production
Shooting Supervision Communication Design Employer Branding
Events
Exhibitions
Retail
Signage
Digital Applications
Web Design
UX/UI
Motion Design
Digital Templates
Social Content
Generative AI
Creative Prototyping
AI Look Development
Specialist Areas
Andrea Wald —
Brand Builder & Executive Creative Director
Building distinctive brands from
strategy to experience.
Berlin · Working internationally
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