Expertise –
Building distinctive brands from strategy to experience.
20+ years connecting brand leadership, strategy, identity, communication and experience for international brands, businesses and organisations.
How we can work together
Brand Direction & Development
For businesses launching a brand or changing an existing one. I connect positioning with creative development, turning a clear direction into an identity, visual language and practical brand system.
→ Explore brand development
Pitch & Launch Creative Direction
A strong creative direction for an important pitch, campaign or launch. I develop the central idea, key visuals and presentation story, and guide the work across the agreed applications.
→ Explore pitch & launch support
Ongoing Brand & Creative Lead
Experienced brand and creative leadership as part of your team. I help set priorities, develop briefs, guide creative work and coordinate internal teams and external partners.
→ Explore ongoing collaboration
The Method –
FASTâ„¢
The result –
Greater clarity. Stronger differentiation. Faster decisions. A consistent direction for growth.
FIND
Discover what makes the brand distinctive.
ALIGN
Bring leadership, strategy and creative direction together.
SIMPLIFY
Sharpen the idea and make it easy to understand.
TRANSLATE
Express it through identity, communication and experience.
Brand Leadership & Transformation
Defining positioning, brand strategy and transformation. Aligning leaders, teams and agency partners around a clear direction.
Brand Development & Identity
Turning strategy into distinctive visual identities and scalable brand systems, with guidelines that support consistent creative expression.
Explore Brand Development & Brand Identity →
Brand Experience & Communications
Bringing brands to life.
Brands become meaningful through the way people experience them.
Connecting campaigns, launches, customer journeys and physical and digital experiences through one recognisable brand idea.
Explore Brand Experience & Communications →
AI & Creative Innovation
Using generative AI to accelerate exploration and develop new visual worlds for brands, campaigns and experiences.
Building businesses from product to brand.
Connecting brand strategy, product design, digital experiences and launch communication for ambitious startups and technology businesses.
→ Explore Technology & Startup Branding
Brand Strategy
Analysis & Research
Brand Positioning · Brand Leadership · Brand Consulting · Brand Architecture · Naming · Messaging · Strategic Storytelling · Customer Journeys · Creative Briefings
Brand Development
Brand Identity
Brand Identity · Visual Identity · Key Visuals · Typography · Image Direction · Brand Worlds · Illustration · Brand Guidelines
Brand Experience
Campaign Development · Film Production · Shooting Supervision · Communication Design · Employer Branding · Events · Exhibitions · Retail · Signage
Digital Applications
Web Design · UX/UI · Motion Design · Digital Templates · Social Content · Generative AI · Creative Prototyping · AI Look Development
Specialist Areas
Andrea Wald —
Brand Builder & Executive Creative Director
Building distinctive brands from
strategy to experience.
Berlin · Working internationally
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