Kia Sportage
Innocean
Creative Design and Direction for the Innocean agency:
Turning product positioning into distinctive automotive communication.
Campaign development and creative direction for the Kia Sportage, translating product character and brand ambition into a strong visual story. The work connected automotive storytelling, creative strategy and campaign execution.
(Look & Feel Moodboards: The images belong to the respective authors).
Automotive Campaign
Creative Direction
Campaign Development
Automotive Communications
Product Storytelling
Integrated Communications
Andrea Wald —
Brand Builder & Executive Creative Director
Building distinctive brands from
strategy to experience.
Berlin · Working internationally
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