Audi Brand Identity
Strichpunkt
Creative Design and Direction for the Agency Strichpunkt: Further development of the Audi brand, especially in terms of visual style.
The result is a lively visual language that can be played loudly or softly and reflects the aspect of progressive luxury.
(Look & Feel Moodboards: The images belong to the respective authors).
Brand Identity
Look & Feel
*Pitch Winner
Selected Works
Mini Underground IcecreamCampaign, AI
BMW Brand LookCampaign, AI
Nio ET7Campaign, AI
SixoniaBrand Identity, AI
RuhmBrand Identity, AI
Ineos FusilierCampaign, AI
Volvo CE Bauma 2025Brand Experience
Restaurants & StoresBrand Identity, AI
Kono by LamyBrand Identity
SEA.AIBrand Identity
50 years Kieler WocheBrand Experience
AITOBrand Identity
AudiBrand Identity
Hyundai Dealer ConferenceBrand Experience
Porsche 924Campaign
Porsche 928 – DayCampaign
Porsche 928 – NightCampaign
KeyvisualsBrand Identity
PorscheBrand Identity
High Protein CheeseBrand Identity
Lamy Brand ArchitectureBrand Identity
Kia SportageBrand Identity
Hyundai PEDC 2024Brand Experience
VW ADMTBrand Identity
O2 FlagshipstoreBrand Identity
50 years of Porsche TurboCampaign
Tyde / BMW Brand IdentityBrand Identity
BMW 4 SeriesBrand Identity
WandelbotsBrand Identity
NovoltoBrand Identity
Lair Brand IdentityBrand Identity
OK Media SaturnBrand Identity
Building Brands
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WaldBranding
Andrea Wald
Westhofener Weg 5
14129 Berlin
+49 179 70 10 632
a.wald@waldbranding.com
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