WaldBranding™

OK Brand Identity
Media Saturn / Mutabor Design

Art direction/visual design for the Mutabor Design agency.

The OK brand is Media Saturn Holding's entry-level brand, which is not cheap but appears basic. The product is honest and stands for fair value for money. ‘I am OK’ is what the product says, no more and no less. The brand process began with the conception of the name, the branding and the application for 20 different packaging types and sizes.

Brand Identity
Production Supervision
WaldBranding_OK-2048×1200 1
WaldBranding_OK5-2048×1361 1
WaldBranding_OK6-1179×1536 1
Bildschirmfoto 2025-06-19 um 10.36.01
WaldBranding_OK3-scaled 1

Selected Works
Ineos FusilierCampaign
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Audi Brand IdentityBrand Identity
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Aito Brand IdentityBrand Identity
Restaurants & StoresBrand Identity
Hyundai Dealer ConferenceBrand Identity
KeyvisualsBrand Identity
Porsche 928 – NightBrand Identity
Porsche 924Brand Identity
Porsche Brand IdentityBrand Identity
Kia Sportage CampaignBrand Identity
Hyundai PEDC 2024Brand Identity
VW Autonomous DrivingBrand Identity
O2 FlagshipstoreBrand Identity
Tyde and BMWBrand Identity
Porsche 928 – DayBrand Identity
BMW 4 SeriesBrand Identity
50 years of Porsche TurboBrand Identity
WandelbotsBrand Identity
Lamy Brand ArchitectureBrand Identity
Novolto PV heating elementBrand Identity
Lair air measuringBrand Identity
OK Media SaturnBrand Identity

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WaldBranding
Andrea Wald
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14129 Berlin

+49 179 70 10 632
a.wald@waldbranding.com

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