WaldBranding™

OK Brand Identity
Media Saturn / Mutabor Design

Art direction/visual design for the Mutabor Design agency.

The OK brand is Media Saturn Holding's entry-level brand, which is not cheap but appears basic. The product is honest and stands for fair value for money. ‘I am OK’ is what the product says, no more and no less. The brand process began with the conception of the name, the branding and the application for 20 different packaging types and sizes.

Brand Identity
Production Supervision
WaldBranding_OK-2048×1200 1
WaldBranding_OK5-2048×1361 1
WaldBranding_OK6-1179×1536 1
Bildschirmfoto 2025-06-19 um 10.36.01
WaldBranding_OK3-scaled 1

Renault Pop VarietéCampaign, AI
Break PointCampaign, AI
Mini Morning LightCampaign, AI
Porsche VisionCampaign, AI
BMW Neue KlasseCampaign, AI
Mini Underground IcecreamCampaign, AI
Nio ET7Campaign, AI
Renault KigerCampaign, AI
AITOBrand Identity
AudiBrand Identity
PorscheBrand Identity, Campaign
Renault TriberCampaign, AI
M1 ShoppingCampaign, AI
WandelbotsBrand Identity
Kono by LamyBrand Identity
SixoniaBrand Identity, AI
Ineos FusilierCampaign, AI
Volvo CE Bauma 2025Brand Experience
KeyvisualsBrand Identity
Youth of GreenlandCampaign, AI
Tyde x BMWBrand Identity
Volkswagen ADMTBrand Identity
SEA.AIBrand Identity
50 years Kieler WocheBrand Experience
Hyundai Dealer ConferenceBrand Experience
RuhmBrand Identity, AI
Restaurants & StoresBrand Identity, AI
Porsche 924Campaign
Porsche 928 – DayCampaign
Porsche 928 – NightCampaign
High Protein CheeseBrand Identity
Lamy Brand ArchitectureBrand Identity
KIA SportageCampaign
Hyundai PEDC 2024Brand Experience
What if?AI Concept
O2 FlagshipstoreBrand Experience
50 years of Porsche TurboCampaign
BMW 4 SeriesCampaign
NovoltoBrand Identity
LairBrand Identity
OK Media SaturnBrand Identity

Andrea Wald —
Brand & Creative Director

Building distinctive brands from
strategy to experience.

Berlin · Working internationally 
Let's talk

WaldBranding™
Westhofener Weg 5
14129 Berlin

Andrea Wald
Brand & Creative Director
+49 179 70 10 632
a.wald@waldbranding.com

© WaldBranding™ 2026 | Privacy policy | Imprint