WaldBranding™

OK Brand Identity
Media Saturn / Mutabor Design

Art direction/visual design for the Mutabor Design agency.

The OK brand is Media Saturn Holding's entry-level brand, which is not cheap but appears basic. The product is honest and stands for fair value for money. ‘I am OK’ is what the product says, no more and no less. The brand process began with the conception of the name, the branding and the application for 20 different packaging types and sizes.

Brand Identity
Production Supervision
WaldBranding_OK-2048×1200 1
WaldBranding_OK5-2048×1361 1
WaldBranding_OK6-1179×1536 1
Bildschirmfoto 2025-06-19 um 10.36.01
WaldBranding_OK3-scaled 1

Selected Works
Mini Underground IcecreamCampaign, AI
BMW Brand LookCampaign, AI
Nio ET7Campaign, AI
SixoniaBrand Identity, AI
RuhmBrand Identity, AI
Ineos FusilierCampaign, AI
Volvo CE Bauma 2025Brand Experience
Restaurants & StoresBrand Identity, AI
Kono by LamyBrand Identity
SEA.AIBrand Identity
50 years Kieler WocheBrand Experience
AITOBrand Identity
AudiBrand Identity
Hyundai Dealer ConferenceBrand Experience
Porsche 924Campaign
Porsche 928 – DayCampaign
Porsche 928 – NightCampaign
KeyvisualsBrand Identity
PorscheBrand Identity
High Protein CheeseBrand Identity
Lamy Brand ArchitectureBrand Identity
Kia SportageBrand Identity
Hyundai PEDC 2024Brand Experience
VW ADMTBrand Identity
O2 FlagshipstoreBrand Identity
50 years of Porsche TurboCampaign
Tyde / BMW Brand IdentityBrand Identity
BMW 4 SeriesBrand Identity
WandelbotsBrand Identity
NovoltoBrand Identity
Lair Brand IdentityBrand Identity
OK Media SaturnBrand Identity

Building Brands
for Tomorrow.

From startups & incubators to global players – working for automotive, mobility, healthcare, telecommunication, smart home, robotics, lifestyle, fashion, food 
Let's talk

WaldBranding
Andrea Wald
Westhofener Weg 5
14129 Berlin

+49 179 70 10 632
a.wald@waldbranding.com

© WaldBranding 2025 | Privacy policy | Imprint