OK Brand Identity
Media Saturn / Mutabor Design
Art direction/visual design for the Mutabor Design agency.
The OK brand is Media Saturn Holding's entry-level brand, which is not cheap but appears basic. The product is honest and stands for fair value for money. ‘I am OK’ is what the product says, no more and no less. The brand process began with the conception of the name, the branding and the application for 20 different packaging types and sizes.
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Andrea Wald —
Brand Builder & Executive Creative Director
Building distinctive brands from
strategy to experience.
Berlin · Working internationally
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