Mini –
Underground Icecream
Automotive culture reimagined through AI.
An experimental AI campaign concept exploring MINI through an unexpected collision of automotive culture, fashion and visual storytelling. The project demonstrates the potential of generative AI for rapid creative world building.
Authentic Coolness –
Style that speaks quietly but powerfully.
Nostalgic Edge –
Classic designs, reimagined with attitude.
Rebellion & Fun –
Against the norm, breaking rules.
MINI
Automotive Campaign
Automotive Culture
AI Creative Direction
Generative AI
Visual Storytelling
Creative Innovation
Visual World Building
Andrea Wald —
Brand Builder & Executive Creative Director
Building distinctive brands from
strategy to experience.
Berlin · Working internationally
© WaldBranding™ 2026 | Privacy policy | Imprint