WaldBranding™

Mini –
Underground Icecream

The Mini Cooper is for those who own the moment— driders who live in style and make statements without shouting. No mainstream, no flash—just pure attitude. Bring back the spirit that redefines streets and cities.

Authentic Coolness –
Style that speaks quietly but powerfully.

Nostalgic Edge –
Classic designs, reimagined with attitude.

Rebellion & Fun –
Against the norm, breaking rules.

 

Concept
Look & Feel
AI Visuals
AI Videos
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Selected Works
BMW Brand LookCampaign, AI
Mini Underground IcecreamCampaign, AI
Nio ET7Campaign, AI
RenaultCampaign, AI
Ineos FusilierCampaign, AI
Volvo CE Bauma 2025Brand Experience
AITOBrand Identity
AudiBrand Identity
Hyundai Dealer ConferenceBrand Experience
Porsche 924Campaign
Porsche 928 – DayCampaign
Porsche 928 – NightCampaign
KeyvisualsBrand Identity
PorscheBrand Identity
Kia SportageBrand Identity
Hyundai PEDC 2024Brand Experience
Volkswagen ADMTBrand Identity
O2 FlagshipstoreBrand Identity
50 years of Porsche TurboCampaign
Tyde / BMW Brand IdentityBrand Identity
BMW 4 SeriesBrand Identity

Building Brands
for Tomorrow.

From startups & incubators to global players – working for automotive, mobility, healthcare, telecommunication, smart home, robotics, lifestyle, fashion, food 
Let's talk

WaldBranding
Andrea Wald
Westhofener Weg 5
14129 Berlin

+49 179 70 10 632
a.wald@waldbranding.com

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