WaldBranding™

Mini –
Underground Icecream

Automotive culture reimagined through AI.

An experimental AI campaign concept exploring MINI through an unexpected collision of automotive culture, fashion and visual storytelling. The project demonstrates the potential of generative AI for rapid creative world building.



Authentic Coolness –
Style that speaks quietly but powerfully.

Nostalgic Edge –
Classic designs, reimagined with attitude.

Rebellion & Fun –
Against the norm, breaking rules.

 

MINI
Automotive Campaign
Automotive Culture
AI Creative Direction
Generative AI
Visual Storytelling
Creative Innovation
Visual World Building
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Andrea Wald —
Executive Brand Director

Building distinctive brands from
strategy to experience.

Berlin · Working internationally 
Let's talk

WaldBranding™
Westhofener Weg 5
14129 Berlin

Andrea Wald
Brand & Creative Director
+49 179 70 10 632
a.wald@waldbranding.com

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