WaldBranding™
O2_Tauentzien_09

O2 Flagshipstore
Berlin

Creative direction for HartmannvonSiebenthal:
spatial communication for the O2 flagship store on Kurfürstendamm in Berlin. The elements were developed with the artist Nina Thöming.

The ‘O2 Live Concept Store’ systematically focuses on the product and brand experience - shop visitors can and should touch, try things out, be inspired and thus recognise the benefits of digital services and products for themselves.

*IF Design Award

Keyvisuals
Graphics
O2_Tauentzien_06
O2_Tauentzien_05
O2_Tauentzien_07

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BMW Brand LookCampaign, AI
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SixoniaBrand Identity, AI
RuhmBrand Identity, AI
Ineos FusilierCampaign, AI
Volvo CE Bauma 2025Brand Experience
Restaurants & StoresBrand Identity, AI
Kono by LamyBrand Identity
SEA.AIBrand Identity
50 years Kieler WocheBrand Experience
AITOBrand Identity
AudiBrand Identity
Hyundai Dealer ConferenceBrand Experience
Porsche 924Campaign
Porsche 928 – DayCampaign
Porsche 928 – NightCampaign
KeyvisualsBrand Identity
PorscheBrand Identity
High Protein CheeseBrand Identity
Lamy Brand ArchitectureBrand Identity
Kia SportageBrand Identity
Hyundai PEDC 2024Brand Experience
VW ADMTBrand Identity
O2 FlagshipstoreBrand Identity
50 years of Porsche TurboCampaign
Tyde / BMW Brand IdentityBrand Identity
BMW 4 SeriesBrand Identity
WandelbotsBrand Identity
NovoltoBrand Identity
Lair Brand IdentityBrand Identity
OK Media SaturnBrand Identity

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Andrea Wald
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14129 Berlin

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a.wald@waldbranding.com

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