Hyundai
National Dealer Conference 2023
Uniplan
Keyvisual Development for the National Dealer Conference 2023, on behalf of Uniplan.
Bringing brand strategy to life for an international audience.
Brand experience and creative direction for Hyundai's dealer conference, translating strategic messages into a coherent event narrative and physical experience for an international audience.
We created an exclusive guest journey incorporating Hyundai's pixel design, interactive exhibitions, tech installations, and a dynamic performance by the dance group "UrbanTheory" as appreciation for the loyalty of the brand partners.
The design element consists of an event type that was created from the scaffolding pixel element.
3600 sqm conference area
7 show vehicles
620 guests
Hyundai
Automotive Branding
Brand Experience
Event Design
Experiential Marketing
Creative Direction
Internal Communications
Brand Storytelling
Andrea Wald —
Brand Builder & Executive Creative Director
Building distinctive brands from
strategy to experience.
Berlin · Working internationally
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