Ineos Fusilier - WaldBranding

Ineos Fusilier

The new INEOS Fusilier: Pushing boundaries between night and day.

This visual concept places the INEOS Fusilier in an unseen environment, playing with the viewer’s perception. Inspired by bright night photography that feels like daylight, the image leaves the question open: is this a night shot or a day shot?

The vehicle is bathed in hard, full-moon light — cool in tone yet unusually bright, revealing sharp details and deep textures.

This light quality creates an almost hyper-real clarity while preserving long shadows and a subtle sense of stillness.

The overall effect disrupts the human sense of time, allowing the Fusilier to stand out with enduring presence, making the moment last and standout.

Better by AI
– A Full AI Concept

Concept
Look & Feel

Selected Works

Ineos FusilierCampaign

Kono / LamyBrand Identity

AudiBrand Identity

Volvo CEBrand Identity

SEA.AIBrand Identity

SixoniaBrand Identity

BMIBrand Identity

50 years Kieler WocheBrand Identity

AitoBrand Identity

Hyundai Dealer ConferenceBrand Identity

KeyvisualsBrand Identity

Porsche 928 – NightBrand Identity

Porsche 924Brand Identity

Porsche BrandBrand Identity

Kia SportageBrand Identity

Hyundai PEDCBrand Identity

VW Autonomous DrivingBrand Identity

O2 FlagshipstoreBrand Identity

Tyde / BMWBrand Identity

Porsche 928 – DayBrand Identity

BMW 4 SeriesBrand Identity

50 years of Porsche TurboBrand Identity

WandelbotsBrand Identity

LamyBrand Identity

novoltoBrand Identity

LairBrand Identity

Building Brands
for Tomorrow.

From startups & incubators to global players – working for automotive, mobility, healthcare, telecommunication, smart home, robotics, lifestyle, fashion, food

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Contact

WaldBranding
Andrea Wald
Westhofener Weg 5
14129 Berlin

+49 179 70 10 632
a.wald@waldbranding.com
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