BMW 4Series
Monks
Creating a distinctive visual world around an automotive icon.
Creative direction and campaign development for the BMW 4 Series, connecting product character with a contemporary visual language and strong automotive storytelling.
(The images belong to the respective authors).
Automotive Campaign
Creative Direction
Visual Storytelling
Campaign Development
Automotive Communications
Andrea Wald —
Brand Builder & Executive Creative Director
Building distinctive brands from
strategy to experience.
Berlin · Working internationally
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