Kieler Woche Brand Experience & Event Identity

50 years
of Kieler Woche

Turning heritage into a contemporary brand experience.

Brand experience and event identity celebrating 50 years of Kieler Woche, connecting heritage, visual storytelling and communication across physical and experiential touchpoints.

Creative Direction and Branding for Jacaranda Sport Consulting.

Illustration & Teamwork: Robert Samuel Hanson

(Look & Feel Moodboards: The images belong to the respective authors).

Kieler Woche
Brand Experience
Event Identity
Experiential Marketing
Visual Identity
Creative Direction
Heritage Branding
Visual Storytelling

Renault Pop VarietéCampaign, AI

Break PointCampaign, AI

Mini Morning LightCampaign, AI

Porsche VisionCampaign, AI

BMW Neue KlasseCampaign, AI

Mini Underground IcecreamCampaign, AI

Nio ET7Campaign, AI

Renault KigerCampaign, AI

AITOBrand Identity

AudiBrand Identity

PorscheBrand Identity, Campaign

Renault TriberCampaign, AI

M1 ShoppingCampaign, AI

WandelbotsBrand Identity

Kono by LamyBrand Identity

SixoniaBrand Identity, AI

Ineos FusilierCampaign, AI

Volvo CE Bauma 2025Brand Experience

KeyvisualsBrand Identity

Youth of GreenlandCampaign, AI

Tyde x BMWBrand Identity

Volkswagen ADMTBrand Identity

SEA.AIBrand Identity

50 years Kieler WocheBrand Experience

Hyundai Dealer ConferenceBrand Experience

RuhmBrand Identity, AI

Restaurants & StoresBrand Identity, AI

Porsche 924Campaign

Porsche 928 – DayCampaign

Porsche 928 – NightCampaign

High Protein CheeseBrand Identity

Lamy Brand ArchitectureBrand Identity

KIA SportageCampaign

Hyundai PEDC 2024Brand Experience

What if?AI Concept

O2 FlagshipstoreBrand Experience

50 years of Porsche TurboCampaign

BMW 4 SeriesCampaign

NovoltoBrand Identity

LairBrand Identity

OK Media SaturnBrand Identity

Andrea Wald —
Executive Brand Director

Building distinctive brands from
strategy to experience.

Berlin · Working internationally

Let's talk

WaldBranding™
Westhofener Weg 5
14129 Berlin

Andrea Wald
Brand & Creative Director
+49 179 70 10 632
a.wald@waldbranding.com