Porsche Vision
– I am Legend.
Imagining new visual worlds for Porsche.
An experimental AI creative exploration using generative technology to develop future-facing automotive imagery and unexpected visual territories around the Porsche brand.
Quiet confidence, legendary presence. Not chasing attention: It's about building the unique sports car.
Performance for every day.
Precision that creates emotion.
Engineering that inspires confidence.
Design that transcends time.
A Porsche.
Built to become a legend.
This is an AI project.
AI Creative Direction
Automotive Branding
Generative AI
Creative Innovation
Look Development
Visual Storytelling
Andrea Wald —
Brand Builder & Executive Creative Director
Building distinctive brands from
strategy to experience.
Berlin · Working internationally
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