Light & Mini
Generative AI

Real or AI? When AI just gets too good to be true.
Light & MINIs brings MINI into a world of sunlit streets, road trips and everyday encounters. Created with generative AI, the series combines warm light, deep shadows and a cinematic photographic look — exploring the connection between people, cars and the places they pass through.

AI Creative Direction
Creative Direction
Generative AI
Look Development
Visual Storytelling