Light & Mini
Generative AI
Real or AI? When AI just gets too good to be true.
Light & MINIs brings MINI into a world of sunlit streets, road trips and everyday encounters. Created with generative AI, the series combines warm light, deep shadows and a cinematic photographic look — exploring the connection between people, cars and the places they pass through.
AI Creative Direction
Creative Direction
Generative AI
Look Development
Visual Storytelling
CooperBrand Identity
AudiBrand Identity
AITOBrand Identity
Renault Pop VarietéCampaign, AI
PorscheBrand Identity, Campaign
Break PointCampaign, AI
Light & MotorcyclesCampaign, AI
Light & MinisCampaign, AI
Mini Morning LightCampaign, AI
Porsche VisionCampaign, AI
BMW Neue KlasseCampaign, AI
Mini Underground IcecreamCampaign, AI
Nio ET7Campaign, AI
Renault KigerCampaign, AI
Renault TriberCampaign, AI
Volvo CE Bauma 2025Brand Experience
M1 ShoppingCampaign, AI
WandelbotsBrand Identity
Kono by LamyBrand Identity
SixoniaBrand Identity, AI
Ineos FusilierCampaign, AI
KeyvisualsBrand Identity
Youth of GreenlandCampaign, AI
Tyde x BMWBrand Identity
SEA.AIBrand Identity
50 years Kieler WocheBrand Experience
Hyundai Dealer ConferenceBrand Experience
RuhmBrand Identity, AI
Restaurants & StoresBrand Identity, AI
Porsche 924Campaign
Porsche 928 – DayCampaign
Porsche 928 – NightCampaign
High Protein CheeseBrand Identity
Lamy Brand ArchitectureBrand Identity
KIA SportageCampaign
Hyundai PEDC 2024Brand Experience
What if?AI Concept
O2 FlagshipstoreBrand Experience
50 years of Porsche TurboCampaign
BMW 4 SeriesCampaign
NovoltoBrand Identity
LairBrand Identity
OK Media SaturnBrand Identity
Andrea Wald —
Brand Builder & Executive Creative Director
Building distinctive brands from
strategy to experience.
Berlin · Working internationally
© WaldBranding™ 2026 | Privacy policy | Imprint