Cooper Brand Identity
Cooper Car Company

A new brand identity for Cooper, translating its pioneering motorsport heritage into a bold, contemporary automotive brand.

Built around the iconic Cooper ring, strong typography and a red, black and cream colour palette, the design captures its independent British racing spirit. A flexible identity system connects this heritage with new products, mobility concepts and brand experiences.

Team: Robert Hanson

Automotive Branding
Brand Identity
Creative Direction
Visual Identity
Premium Branding
Brand Development
Visual World Building
Global Branding