Cooper
Brand Identity
A new brand identity for Cooper, translating its pioneering motorsport heritage into a bold, contemporary automotive brand.
Built around the iconic Cooper ring, strong typography and a red, black and cream colour palette, the design captures its independent British racing spirit. A flexible identity system connects this heritage with new products, mobility concepts and brand experiences.
Team: Robert Hanson
Automotive Branding
Brand Identity
Creative Direction
Visual Identity
Premium Branding
Brand Development
Visual World Building
Global Branding
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Andrea Wald —
Brand Builder & Executive Creative Director
Building distinctive brands from
strategy to experience.
Berlin · Working internationally
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