Restaurants
& Stores
Exploring how AI can accelerate physical brand development.
Creative exploration across hospitality and retail, using generative AI to develop brand identities, visual worlds and spatial concepts before traditional production begins.
These brand identities were created for Niuaera Investment for three restaurants in Berlin with different business positionings.
Restaurant
La Goccia
for Niuaera Investments
La Goccia offers Contemporary European Cuisine.
At La Goccia, we celebrate the beauty of simplicity. Each dish is a distillation of flavor, crafted with precision and clarity.
Our cuisine is focused, natural, and refined — offering an experience where every detail speaks of balance, elegance, and authenticity.
La Goccia — The Essence of the Essential.
Team: Robert Samuel Hanson
Retail Branding
Hospitality Branding
Brand Experience
AI Creative Direction
Generative AI
Spatial Branding
Visual Identity
Creative Innovation
Full AI- generated Imagery and films.
Restaurant
Pracht
for Niuaera Investments
Brand identity for PRACHT.
PRACHT sets out to retell the story of hunting. From the craft of sustainable hunting in local forests to the preparation of exceptional dishes.
Everything from a single source. In all its PRACHT.
Retail Branding
Hospitality Branding
Brand Experience
AI Creative Direction
Generative AI
Spatial Branding
Visual Identity
Creative Innovation
Restaurant
Karfiol
for Niuaera Investments
Development of a brand identity for a new restaurant in Berlin. ‘Swabian Fusion Cuisine with a twist’
Retail Branding
Hospitality Branding
Brand Experience
AI Creative Direction
Generative AI
Spatial Branding
Visual Identity
Creative Innovation
Andrea Wald —
Brand Builder & Executive Creative Director
Building distinctive brands from
strategy to experience.
Berlin · Working internationally
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