Automotive Branding & Mobility

Building distinctive automotive brands from strategy to experience.

Berlin-based Brand Builder and Creative Director Andrea Wald works with automotive and mobility brands across Germany, Europe and international markets — from brand strategy and transformation to identity, campaigns and experience.

20+ years of international experience across automotive brand leadership, strategy, identity, communication and experience — working with Volkswagen, Audi, BMW, Porsche, Renault, Kia, Genesis, AITO, Hyundai and other international mobility brands.

From brand transformation and visual identity to product launches, campaigns, brand experiences and AI creative direction, the focus remains the same: translating business and product ambition into distinctive brands people recognise, understand and desire.

Volkswagen · Audi · BMW · BMW Motorrad · Porsche · Renault · Kia · Genesis · Hyundai · AITO/Huawei

Brand Strategy
& Transformation

Turning business ambition into distinctive brand direction.

From positioning and transformation to brand strategy and creative leadership — connecting business, product and technology ambition with distinctive brand direction.

Brand Identity
& Guidelines

Building distinctive and scalable automotive brand worlds.

From visual identity, look & feel and picture style to brand systems, guidelines, manuals and templates — creating consistency across markets and touchpoints.

Product Launches
& Campaigns

Turning products and innovation into brand desire.

From launch strategy and product storytelling to integrated campaigns, key visuals and content — creating relevance, emotion and impact around new products.

Creative Direction & Shootings

Creative concepts, image direction and on-set creative supervision. Working with photographers, directors and production partners to carry the brand idea through to the final image.

Bringing automotive brands to life.

From digital experiences and UX/UI to retail, events, exhibitions and spatial experiences — creating coherent brand expression across physical and digital touchpoints.

AI & Creative
Innovation

Exploring new ways to build and communicate automotive brands.

Using generative AI across concept development, visual storytelling, campaigns, product communication and film — accelerating exploration without replacing creative judgement.

Building brands for Europe.

Helping ambitious Asian automotive and mobility brands translate global ambition into distinctive, culturally relevant European brands.

Explore European Market Entry →

Cooper
Brand Identity