Brand Development & Identity
Turning strategy into distinctive brand systems.
Developing brand identities that make positioning visible and recognisable — from the central creative idea to visual language, guidelines and implementation.
Built to be distinctive.
Brand development and hands-on design across logos, typography, colour, imagery, motion and key visuals. Every element expresses one clear brand idea.
Brand Identity · Visual Identity · Creative Direction · Image Direction
Designed to scale.
Brand systems and guidelines that give internal teams and agencies a clear foundation for consistent communication across markets and applications.
Brand Systems · Brand Guidelines · Design Direction · Creative Quality
Andrea Wald —
Brand Builder & Executive Creative Director
Building distinctive brands from
strategy to experience.
Berlin · Working internationally
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