WaldBranding™
audi_strichpunkt

Audi Brand Identity
Strichpunkt

Evolving the visual expression of a progressive premium brand.

Creative direction and visual identity development for Audi, exploring how the brand's progressive positioning could translate into a distinctive and flexible visual language. The work connected brand strategy with visual world building and scalable creative expression.

For Strichpunkt

(The images belong to the respective authors).

Automotive Branding
Brand Identity
Creative Direction
Visual Identity
Premium Branding
Brand Development
Visual World Building
Global Branding

*Pitch Winner
E_5
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E_4
E_13
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E_8
E_11

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Andrea Wald —
Executive Brand Director

Building distinctive brands from
strategy to experience.

Berlin · Working internationally 
Let's talk

WaldBranding™
Westhofener Weg 5
14129 Berlin

Andrea Wald
Brand & Creative Director
+49 179 70 10 632
a.wald@waldbranding.com

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