O2 Flagshipstore
Berlin
Translating a telecommunications brand into physical experience.
Creative direction and retail brand experience for O2, bringing the brand identity to life within a customer-facing physical environment and connecting communication, space and interaction.
Creative direction for HartmannvonSiebenthal:
spatial communication for the O2 flagship store on Kurfürstendamm in Berlin. The elements were developed with the artist Nina Thöming.
The ‘O2 Live Concept Store’ systematically focuses on the product and brand experience - shop visitors can and should touch, try things out, be inspired and thus recognise the benefits of digital services and products for themselves.
*IF Design Award
O2
Retail Brand Experience
Brand Experience
Creative Direction
Retail Design
Telecommunications Branding
Customer Experience
Spatial Branding
Andrea Wald —
Brand Builder & Executive Creative Director
Building distinctive brands from
strategy to experience.
Berlin · Working internationally
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