BMI_HPC_Konzeption6

Bayerische Milchindustrie
High Protein Cheese Brand Identity

Turning product innovation into a distinctive consumer brand.

Brand development, visual identity and packaging for a high-protein food proposition, translating functional product benefits into a clear and memorable consumer brand.

Creative Direction and Branding for Sturm & Drang:Development of the new brand High Protein Cheese for the client Bayerische Milchindustrie.

www.highproteincheese.de

Illustration & Teamwork: Robert Samuel Hanson

Type Design: Lukas Schneider


(Look & Feel Moodboards: The images belong to the respective authors).

FMCG Branding
Food Branding
Brand Identity
Packaging Design
Brand Development
Consumer Branding
Visual Identity
Brand Strategy
Picture Style
UI Design
Editorial Design
Web Design
Icons

BMI_HPC_10
BMI_HPC_Konzeption7-scaled
BMI_HPC_8
Bildschirmfoto 2025-01-21 um 18.43.36
BMI_HPC_Overview_2-2048×1536

CooperBrand Identity
AudiBrand Identity
AITOBrand Identity
Light & MinisCampaign, AI
Break PointCampaign, AI
PorscheBrand Identity, Campaign
Mini Morning LightCampaign, AI
Porsche VisionCampaign, AI
BMW Neue KlasseCampaign, AI
Nio ET7Campaign, AI
Renault KigerCampaign, AI
Renault TriberCampaign, AI
Volvo CE Bauma 2025Brand Experience
M1 ShoppingCampaign, AI
WandelbotsBrand Identity
Kono by LamyBrand Identity
SixoniaBrand Identity, AI
Ineos FusilierCampaign, AI
KeyvisualsBrand Identity
Youth of GreenlandCampaign, AI
Tyde x BMWBrand Identity
SEA.AIBrand Identity
50 years Kieler WocheBrand Experience
RuhmBrand Identity, AI
Restaurants & StoresBrand Identity, AI
Porsche 924Campaign
High Protein CheeseBrand Identity
KIA SportageCampaign
Hyundai PEDC 2024Brand Experience
What if?AI Concept
O2 FlagshipstoreBrand Experience
BMW 4 SeriesCampaign
NovoltoBrand Identity
LairBrand Identity
OK Media SaturnBrand Identity

Andrea Wald —
Brand Builder & Executive Creative Director

Building distinctive brands from
strategy to experience.

Berlin · Working internationally 

© WaldBranding™ 2026 | Privacy policy | Imprint