WaldBranding™
V1

Kia Sportage
Innocean

Creative Design and Direction for the Innocean agency:

Turning product positioning into distinctive automotive communication.

Campaign development and creative direction for the Kia Sportage, translating product character and brand ambition into a strong visual story. The work connected automotive storytelling, creative strategy and campaign execution.

(Look & Feel Moodboards: The images belong to the respective authors).

Automotive Campaign
Creative Direction
Campaign Development
Automotive Communications
Product Storytelling
Integrated Communications
V2
V3
V4
V7
V5

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Break PointCampaign, AI
Mini Morning LightCampaign, AI
Porsche VisionCampaign, AI
BMW Neue KlasseCampaign, AI
Mini Underground IcecreamCampaign, AI
Nio ET7Campaign, AI
Renault KigerCampaign, AI
AITOBrand Identity
AudiBrand Identity
PorscheBrand Identity, Campaign
Renault TriberCampaign, AI
M1 ShoppingCampaign, AI
WandelbotsBrand Identity
Kono by LamyBrand Identity
SixoniaBrand Identity, AI
Ineos FusilierCampaign, AI
Volvo CE Bauma 2025Brand Experience
KeyvisualsBrand Identity
Youth of GreenlandCampaign, AI
Tyde x BMWBrand Identity
Volkswagen ADMTBrand Identity
SEA.AIBrand Identity
50 years Kieler WocheBrand Experience
Hyundai Dealer ConferenceBrand Experience
RuhmBrand Identity, AI
Restaurants & StoresBrand Identity, AI
Porsche 924Campaign
Porsche 928 – DayCampaign
Porsche 928 – NightCampaign
High Protein CheeseBrand Identity
Lamy Brand ArchitectureBrand Identity
KIA SportageCampaign
Hyundai PEDC 2024Brand Experience
What if?AI Concept
O2 FlagshipstoreBrand Experience
50 years of Porsche TurboCampaign
BMW 4 SeriesCampaign
NovoltoBrand Identity
LairBrand Identity
OK Media SaturnBrand Identity

Andrea Wald —
Executive Brand Director

Building distinctive brands from
strategy to experience.

Berlin · Working internationally 
Let's talk

WaldBranding™
Westhofener Weg 5
14129 Berlin

Andrea Wald
Brand & Creative Director
+49 179 70 10 632
a.wald@waldbranding.com

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