50 years of Porsche 911 Turbo
Porsche Classic + Studio Goico
Developing a visual direction for 50 years of an icon.
Look development for the 50th anniversary of the Porsche 911 Turbo for Porsche Classic, commissioned by Studio Goico. The work explored visual territories capable of connecting the heritage of the Turbo with a contemporary creative expression.
(Look & Feel Moodboards: The images belong to the respective authors).
Porsche 911 Turbo
Automotive Branding
Look Development
Creative Direction
Porsche Classic
Visual Identity
Heritage Branding
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Andrea Wald —
Brand Builder & Executive Creative Director
Building distinctive brands from
strategy to experience.
Berlin · Working internationally
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