TYDE x BMW
Brand Identity
Brand Identity, creative direction and Brand Naming for the boat manufacturer TYDE, commissioned by the Sturm@Drang agency.
BMW teams up with the boat manufacturer TYDE: Tyde realizes radical innovation for electric mobility on the water. The company cooperates with leading partners from the marine and automotive industries.
The identity connected technology, design and premium experience across visual and digital touchpoints.
www.tyde.one
Boat Design: Designworks
Renderings & Further Brand Development:
KIND
(The images belong to the respective authors).
Mobility Branding
Brand Identity
Creative Direction
Brand Development
Premium Branding
Innovation
Andrea Wald —
Brand Builder & Executive Creative Director
Building distinctive brands from
strategy to experience.
Berlin · Working internationally
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