
Lamy / Neo66
Kono
Creating a new digital productivity brand within the LAMY ecosystem.
Brand development and identity for Kono, created in collaboration with LAMY innovation studio Neo66. The system translates a new productivity proposition into a coherent experience across visual identity, picture style, UI, web, icons and social communication.
The Kono brand was created in direct collaboration with Neo66, Lamy's innovation studio.
Kono is a personalisable productivity tool, that helps you focus your attention, energy and time on value-adding work by integrating proven productivity methods into your personal work flow with one click.
Team: Robert Samuel Hanson, Lukas Schneider
Product design: Studio Kowalewski
(Look & Feel Moodboards:
The images belong to the respective authors).
LAMY
Kono
Brand Development
Brand Identity
Digital Brand
UI Design
Visual Identity
Innovation Branding
Brand Systems








Andrea Wald —
Brand Builder & Executive Creative Director
Building distinctive brands from
strategy to experience.
Berlin · Working internationally
© WaldBranding™ 2026 | Privacy policy | Imprint