Renault Pop Varieté
Exploring a bold and culturally expressive world for Renault.
Creative and AI-driven campaign exploration designed around product character, people and contemporary visual storytelling. The work demonstrates how generative AI can support faster development of distinctive automotive campaign worlds.
Drawing inspiration from Jean-Paul Goude’s Work, inventing the thought of a „Pop Variété“, the proposals explored a more artistic, impactful, and expressive interpretation of Renault’s design language. Through bold proportions, refined details, and a heightened sense of visual staging, the concepts aimed to create vehicles that felt positive, colorful, slightly ironic, and unmistakably distinctive — elevating everyday mobility into something people would notice, remember, and talk about.
Working for Renault – on behalf of the the inhouse team.
AI Work from March 2025.
Automotive Campaign
AI Creative Direction
Creative Direction
Generative AI
Look Development
Visual Storytelling
Andrea Wald —
Brand Builder & Executive Creative Director
Building distinctive brands from
strategy to experience.
Berlin · Working internationally
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