BMW Brand Look - WaldBranding

BMW Brand
– Progressive luxury.

Progressive Luxury is BMW’s brand philosophy, describing how BMW defines modern luxury — not as excess or tradition alone, but as innovation, intelligence, and purposeful design.

The look combines clarity, reduction, and boldness with warmth and human closeness. Strong forms and refined surfaces express technological confidence, while soft light, reflections, and depth create an inviting, almost cinematic atmosphere.

This is an AI project.

Concept
Look & Feel
AI Visuals
AI Videos

Selected Works

Mini Underground IcecreamCampaign, AI

BMW Brand LookCampaign, AI

Nio ET7Campaign, AI

SixoniaBrand Identity, AI

RuhmBrand Identity, AI

Ineos FusilierCampaign, AI

Volvo CE Bauma 2025Brand Experience

Restaurants & StoresBrand Identity, AI

Kono by LamyBrand Identity

SEA.AIBrand Identity

50 years Kieler WocheBrand Experience

AITOBrand Identity

AudiBrand Identity

Hyundai Dealer ConferenceBrand Experience

Porsche 924Campaign

Porsche 928 – DayCampaign

Porsche 928 – NightCampaign

KeyvisualsBrand Identity

PorscheBrand Identity

High Protein CheeseBrand Identity

Lamy Brand ArchitectureBrand Identity

Kia SportageBrand Identity

Hyundai PEDC 2024Brand Experience

VW ADMTBrand Identity

O2 FlagshipstoreBrand Identity

50 years of Porsche TurboCampaign

Tyde / BMW Brand IdentityBrand Identity

BMW 4 SeriesBrand Identity

WandelbotsBrand Identity

NovoltoBrand Identity

Lair Brand IdentityBrand Identity

OK Media SaturnBrand Identity

Building Brands
for Tomorrow.

From startups & incubators to global players – working for automotive, mobility, healthcare, telecommunication, smart home, robotics, lifestyle, fashion, food

Let's talk

WaldBranding
Andrea Wald
Westhofener Weg 5
14129 Berlin

+49 179 70 10 632
a.wald@waldbranding.com