Hi, there!
I don't help brands say more.
I help them to stand out.
I help brands uncover what makes them distinctive — and turn it into compelling stories, experiences, and creative work that people remember.
For more than 18 years, I have worked at the intersection of brand strategy, creative direction, technology, and innovation, helping organizations define their position, sharpen their narrative, and create meaningful experiences.
From brand positioning and product launches to integrated campaigns and brand experiences, I combine strategic thinking with creative excellence to build clear, consistent, and impactful brands.
With a strong background in automotive and global brand building, I have led multidisciplinary teams across agencies, in-house organizations, startups, and international brands. I bring people together around a shared vision—aligning strategy, creativity, and execution to build brands that stand out.
Curious by nature, I use AI as a strategic and creative accelerator to develop future-ready narratives that connect business ambition with human relevance.
Building brands, experiences and teams with trust, transparency and passion.
“Andrea is a one of a kind world-class brand designer, I have ever worked with in my 20 years on board- and c-level projects for small and large projects internationally. She has profound professional experience and extraordinary design skills. She always delivers best-in-class work no matter what domain or segment.”
Vanessa Schmoranzer, Partner,
Diconium (Volkswagen Group)
“Andrea is an exceptional designer. She combines pragmatism with conceptual excellence. She has one of the best design handwritings and brings topics forward.
For us, she is one of us. Andrea is always a safe bet.”
Susanne Plümecke,
European COO, Innocean
Stay hungry
Your strongest advantage
is already there. Let's find it.
WaldBranding™
Andrea Wald
Westhofener Weg 5
14129 Berlin
+49 179 70 10 632
a.wald@waldbranding.com
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