Hi, there!
I don't help brands say more.
I help them to stand out.
Andrea Wald is a Berlin-based Brand Builder & Executive Creative Director with 20+ years of international experience.
As a Brand Director, she connects strategy and transformation with hands-on design, brand identity, integrated communications and experience. She leads multidisciplinary teams and works directly with executives and agency partners.
Her background spans in-house organisations, international agencies and independent advisory roles. Automotive expertise includes Volkswagen, Audi, BMW, Porsche, Genesis, Kia and AITO, alongside technology, startups and consumer brands including Carlsberg, Dr. Oetker and LAMY.
Generative AI accelerates exploration, visual storytelling and creative development.
Selected Clients
AITO
Audi
BMW
Car2Go
Daimler
Genesis
Heycar
Hyundai
KIA
MAN
Mercedes-Benz
MINI
Porsche
Renault
Schaeffler
Skoda
Volkswagen
ALDI
Bertelsmann
Bosch
BWT
Carlsberg
DB
DKB
Dr. Oetker
EnBW
Gabor
GermanTech Digital
LAMY
MediaMarktSaturn
Nespresso
O2
Oakley
Schaeffler
Swatch
Techniker Krankenkasse
Telekom
Transdev
Vodafone
Wandelbots
That is what
clients say
“Andrea is a one of a kind world-class brand designer, I have ever worked with in my 20 years on board- and c-level projects for small and large projects internationally. She has profound professional experience and extraordinary design skills. She always delivers best-in-class work no matter what domain or segment.”
Vanessa Schmoranzer, Partner,
Diconium (Volkswagen Group)
“Andrea is an exceptional designer. She combines pragmatism with conceptual excellence. She has one of the best design handwritings and brings topics forward.
For us, she is one of us. Andrea is always a safe bet.”
Susanne Plümecke,
European COO, Innocean
Agencies & Awards
BBDO
Bluescope
Boston Consulting Digital Ventures
DDB
DDB, Berlin
Diconium/VW
Endava
Graft BrandLab
Innocean
IXDS/PWC
Journey
JVM
KMS TEAM, Munich
McKinsey
MetaDesign, Berlin
Mutabor Design, Hamburg
Pacific UEG
Parasol Islands
Serviceplan
Strichpunkt
Thjnk
Uniplan
Adam Award Silver
AME Award Gold
Art Directors Club Award Bronze
2x Corporate Design Prize Gold
3x DDC Award Gold
Euro Effie Awards Gold
German Design Award
2x German Design Award Nomination
Iconic Award
4x IF Communication Design Award
IF Product Design Award
2x Red Dot Design Award Communication Design
Red Dot Design Award Product Design
TDC Tokio Yearbook Entry
You need a RACECAR?
RACECAR.ONE —
Brand & Product Development
Together with Fabian Baumann of Formfjord, Andrea also works through RACECAR.ONE — an integrated brand and product development collaboration supporting startups and growing businesses from first idea to market launch.
Explore RACECAR.ONE →
Stay hungry
Andrea Wald —
Brand Builder & Executive Creative Director
Building distinctive brands from
strategy to experience.
Berlin · Working internationally
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