About - WaldBranding

Hi, there!

HI, THEREHI, THEREHI, THERE

I am an award-winning Creative Director with international experience, leading teams across all relevant marketing channels and branded experiences.

Driven by curiosity, especially in new technologies, I turn complexity into bold & meaningful brand experiences.

How can I help?

As a freelance Creative Director of multimedia brand experiences working in advertising and brand building for 18+ years, I am focussed on bold, high-impact and user-centric solutions.

I specialize in transforming initial client briefs into innovative concepts and overseeing their journey to final production, ensuring every detail reflects creative excellence.

Passionate about pushing boundaries, I actively pursue opportunities to innovate, challenge norms, and deliver impactful results.

Throughout my career I’ve built and managed international teams in-house and at agencies to build brands and brand experiences with trust, efficiency and transparency.

I excel at navigating ambiguity in dynamic environments and crafting effective solutions through thoughtful design.

Whether working with startups or global corporations, agencies or direct clients, I can take the lead on any project, seamlessly integrate into any team, or provide support with a flexible, on-demand team.

Let's talk

Building brands, experiences and teams with trust, transparency and passion.

Milestones

2x Audi Brand Identity

Two times: Brand Identity Development for the AUDI Brand, on behalf of Strichpunkt and Mutabor Design.

Cross-Platform Campaigns

e.g. AUDI A1, VW Beetle 360°, Mercedes SUV Digital, Genesis Europe Launch, Audi 100 years, BMW 100 years, Car2Go, Passat CC, Porsche Cayenne, Deutsche Post

Head of Unit for VW

Conception of Brand Campaigns and Product Catalogues: Unit Creative Lead for DDB Berlin

Brand Advisor for McKinsey

On site with the client TK: working on UX/UI Design, Workshops, Customer Journeys, App Design, Customer Surveys

Brand Identities
for many Startups

Designing Brand Identities for Incubators or companies, like German-Tech, PropTech1 Ventures, BCGDV, IXDS PWC, Endava, Bertelsmann, Telekom, BMW/Tyde, Dr. Oetcker

Fairs, Events, Dealer Conferences

12 years Experience in Communication in Space: Dealer Conferences, Events and shop designs for Audi, VW, Volvo CE, Nespresso, Sailing Week Kiel, Hyundai, BMW, Gabor, O2.

AITO Brand Identity

Part of the team for AITO/Huawei, bringing the chinese car manufacturer to the top in China. On behalf of GraftBrandlab.

Kia Sportage Campaign

Product launch campaign in 2022 for Kia's most successful vehicle model – the Kia Sportage – contributing to its best sales year to date. On behalf of Innocean.

“Andrea is a one of a kind world-class brand designer, I have ever worked with in my 20 years on board- and c-level projects for small and large projects internationally. She has profound professional experience and extraordinary design skills. She always delivers best-in-class work no matter what domain or segment.”

Vanessa Schmoranzer, Partner,
Diconium (Volkswagen Group)

“Andrea is an exceptional designer. She combines pragmatism with conceptual excellence. She has one of the best design handwritings and brings topics forward.
For us, she is one of us. Andrea is always a safe bet.”

Susanne Plümecke,
European COO, Innocean

Let's talk

Agencies I worked for...

Creative Agencies

Serviceplan, Heimat, Innocean, Jung von Matt, DDB,
BBDO, Scholz & Friends, Saatchi & Saatchi Pro, KKLD, Lambie Nairn, Loved, Thjnk, TLGG

Brand Agencies

KMS TEAM, Mutabor, MetaDesign, Fünfwerken,
Strichpunkt Design

Consulting & Tech Builder Agencies

BCG Digital Ventures, McKinsey, IXDC/PWC, Diconium, Dorten, Kapacht/DDB, GermanTech Digital

Brand Experience Agencies

Uniplan, Blue Scope, Dan Pearlman, Graft BrandLab, Hartmann von Siebenthal

Digital Agencies

Parasol Islands, Exozet/Endava, Monks, Dammanworks, Pacific UEG

Stay hungry

Building Brands
for Tomorrow.

From startups & incubators to global players – working for automotive, mobility, healthcare, telecommunication, smart home, robotics, lifestyle, fashion, food

Let's talk

WaldBranding
Andrea Wald
Westhofener Weg 5
14129 Berlin

+49 179 70 10 632
a.wald@waldbranding.com