Services - WaldBranding

WaldBranding Studio – Building impactful brands that drive transformation and spark change.

Spectrum

Brand Strategy

Analysis & Research
Brand Positioning
Brand Strategy
Brand Consulting
Brand Naming
Brand Architecture
Key Messaging
Customer Journeys
Creative Briefings

Brand Development

Brand Identity
Logos
Keyvisuals
Typography
Type Design
Picture Style
Look & Feels
Illustration Design
Manuals/ Guidelines

Brand Experience

Campaigns
Communication Design
Employer Branding
POS Exhibition Design
Information Design
Signage
Production
Shootings
Location Souting

Digital Applications

Gen AI & Visual AI
Prompt Design
Prototyping
Motion Design
Integrated Ad Campaigns
Social Media Concepts
Webpage
App Design
Digital Templates

Brand Method

Creative leadership and management of ideas, design and implementation across all channels.

Listen.
Deep understanding of the brand, its DNA, values and target groups.

Think.
Developping creative and strategic ideas and guiding principles (positioning, story, vision).

Create.
Translatating into visual identities, concepts, experiences (classic + AI-supported).

Feel.
Delivering brand-precise, relevant, high-quality touchpoints with measurable impact.

Industries & Clients

Automotive

Audi, BMW, Car2Go, Daimler, Genesis, Heycar, Hyundai, Kia,
Mercedes-Benz, MAN, Mini, Neoplan, Porsche, Schaeffler, Smart, Skoda, Volkswagen, Volvo CE

Consumer Electronics

Bosch, Deutsche Telekom, Infineon, Kabel Deutschland, MediaSaturn, MediaMarkt, O2, Siemens, Vodafone

Sport

Alvimedica, Kieler Woche, Deutscher Fussball-Bund, FC Bayern München, Mc Fit, Skoda Tour de France

Food

Aldi, Bayerische Milchindustrie, Best WaterTechnologies, Carlsberg, Share, Dr. Oetker, Nespresso

Energy & Logistics

DHL, Deutsche Bahn, DB New Digital Business, Deutsche Post World Net, E.ON, EnBw, RWE, Transdev

Media & Service

Bertelsmann, Heidelberg, Kieler Nachrichten, VRM Media, Qixxit

Medicine & Healthcare

BKK, Hartmann, Vilua, Techniker Krankenkasse

Governance, Finance & Consulting

Allianz, Bundesregierung, Consorsbank, Scalable Capital

Consumer & Fashion

Lamy, Oakley, Snipe, Swatch

Startups & Incubators

Deutsche Telekom Laboratories, DB New Digital Business, German Tech Digital, Go Digital Software, Parlamind, PropTech1 Ventures, Share, Tyde, Wandelbots, Wechselhelfer, WirvonHier, Zimory Deutsche Börse

Are you a Berliner?
Get a governmental funding.

Did you know that the "Transfer Bonus Design" funded by the state of Berlin supports all start-ups or commercial entrepreneurs (‘SME’/KMU´s) working with creatives based in Berlin? External work for drafts, designs, interaction and interfaces, technical products or branding and consulting are subsidised with 70% – up to EUR 15,000. This involves the development or revision of new and innovative products, services and product processes. So if you have an innovative idea or product it is possible to get a funding. Me and my team have already worked with it in the past and know how to do it.

Let's talk

Awards

4x IF communication design award, IF Product Design Award, 3x DDC Award Gold, 2x Red Dot Design Award Communication Design, Red Dot Design Award Product Design
2x Corporate Design Prize Gold, German Design Award, 2x German Design Award Nomination, Iconic Award, Art Directors Club Award Bronze, Euro Effie Awards Gold, Adam Award Silver, AME Award Gold,
TDC Tokio yearbook entry

The Taskforce

We are a passionate team of experts combining strategic and creative thinking to transform brands and create powerful experiences.

Depending on the task Andrea Wald expands the skillset by working with these fine on-demand high-end professionals.

Not an agency, a network of high-end professionals. The team is purposefully shaped and aligned with the scope, shape, and essence of the challenge.

Vanessa Schmoranzer

Vanessa Schmoranzer is a recognised expert on transformation and leadership in times of digital change. She is an Executive Advisor, Transformation Mentor and System Thinker.
> neostability

Robert Samuel Hanson

Robert is an internationally renowned Illustrator and Designer from the north of England. Clients include The New Yorker, Nike, MoMa, Penguin Books & Greenpeace.

> robertsamuelhanson

Formfjord

Formfjord is an industrial design office from Berlin run by Fabian Baumann.
Clients include Shell, Huawei, Stelton, Villeroy and Boch
> Formfjord

Nils Liedmann

Nils Liedmann is a Creative Director for Text, a Copywriter and a Creative Consultant, he is working for brands like OTTO, MyTaxi, Mercedes-Benz
> Nils Liedmann

Revolver Type

Revolver Type is a type design studio founded by Lukas Schneider. The foundry specializes in creating contemporary, modern, and classical fonts for professional use.
> revolvertype

Studio Huber

Studio Huber is a Hamburg-based design studio specialising in the development of brand experiences and scenographic spatial concepts. It is run by the architect Tobias Huber, his clients include Telekom, MOIA, Adidas, KICKZ and many more.
> Studio Huber

Jan Steinhilber

Jan Steinhilber is a renowned photographer from Hamburg who specialises in conceptual advertising, automotive and lifestyle photography. Clients include Nike, Nokia, Lexus, VW, Porsche, Audi, Warsteiner, Peugeot, Toyota
> Jan Steinhilber

Building Brands
for Tomorrow.

From startups & incubators to global players – working for automotive, mobility, healthcare, telecommunication, smart home, robotics, lifestyle, fashion, food

Let's talk

WaldBranding
Andrea Wald
Westhofener Weg 5
14129 Berlin

+49 179 70 10 632
a.wald@waldbranding.com